One of Huddersfield’s biggest success stories in the past decade has signed a new deal at the John Smith’s Stadium.
Huddersfield Town Football Club has brought Magic Rock Brewing on board for a partnership made in heaven for both fans and the directors of the two companies.
Magic Rock has enjoyed an explosion in popularity since being founded in an outhouse in 2011 by lifelong Town fan Richard Burhouse.
READ MORE: I’m a Celebrity… Get Me Out of Here! 2021 lineup: The stars rumoured to be heading to the castle
A decade on and it is now part of a large Australian owned company but continues to be brewed in town.
HTAFC fans attending the first home game of the season against Fulham next Saturday will be able to enjoy a new Town Lager dedicated to the club and a host of Magic Rock beers available across the stadium.
A dedicated Magic Rock Craft Beer Bar is also being created and the brewery is also taking up advertising on the John Smith’s Stadium South Stand.
Richard Burhouse said: “As a lifelong Town fan, born and bred in Huddersfield, I am delighted that we will finally have Magic Rock Brewing’s beers pouring in the John Smith’s Stadium.
“It’s a dream come true for me, and I want to thank the Club for their support in making it happen.
“I’ve been supporting the team since 1981, and since we started Magic Rock in 2011, it’s been a priority of the brewery to champion locality and community wherever possible.
“Beer and football share much in common as far as being iconic symbols of community, so working more closely with Huddersfield Town is something we’ve always aspired to.
“Our brewery taproom in Birkby has become an integral part of the local community, particularly on match days, where our taproom has become part of the experience for many.
“This new agreement takes our partnership with HTAFC to the next level and will mean Town fans can now drink Magic Rock beers, brewed less than a mile away, in the stadium for the first time.
“UP THE TOWN!”
✨ 𝑪𝒓𝒂𝒇𝒕𝒊𝒏𝒈 𝑴𝒆𝒎𝒐𝒓𝒊𝒆𝒔 ✨
The partnership includes branding rights on the South Stand, the creation of Town Lager, Magic Rock beer in the concourse, corporate areas & much more!
— Huddersfield Town (@htafc) August 6, 2021
Commercial Director Ian Birtley, added: “We’re delighted to be able to announce this significant new partnership.
“In my relatively short time at the Club, it became immediately clear that, like the football club, Magic Rock is one of Huddersfield’s biggest, boldest, and most popular brands and exactly the type of forward-thinking business that we want to be associated with.
“I’m sure our supporters will welcome the introduction of Town lager, and in particular the introduction of Magic Rock products across a selection of our stadium bars.
“I’d like to thank Richard and the team at Magic Rock, and I look forward to working together in partnership this season and beyond.”
Enter your postcode for the weather forecast for your area
Brewed by Town fans, for Town fans, Town Lager is a crisp, clean, and refreshing pilsner-style beer that is perfect for those edge of your seat tackles, jaw-dropping goals, celebration dances and all the moments in-between.
The beer will be available to purchase from the stadium at all home matches and available in 440ml cans to Town fans through HTAFC and Magic Rock web channels and Magic Rock Taprooms from Tuesday, August 10.
To get the latest email updates from Examiner Live, click here