Lord Alan Sugar has come under fire after a tweet mocking Liverpool for loosing world heritage status backfired.
The British business magnate, best known for being the host and “Boss” of the BBC reality competition series The Apprentice, shared a snap of a family bathing in a paddling pool outside a terraced house which he believed to be Liverpool.
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The billionaire captioned the post: “Can’t believe Liverpool have lost.”
However, the snap which recently went viral, is in fact in Sheffield and eagle eyed social media users were quick to point out the mistake.
One person said: “This is Sheffield NOT Liverpool. This estate in Sheffield is a total menace. Even the police have moved into one of the houses to try and clean up the area. It’s a total nightmare for the decent and elderly residents who live there!”
A second mocked: “What street in Liverpool is this? I’ll wait…..”
The tweet sparked a fierce back lash as others were outraged at the insensitive nature of the media personality’s tweet and slammed him for being “distasteful.”
One critic said: “They are making do with what they got, sugar. You shouldn’t be so quick to look down at people, as you never walked in their shoes. Have a good night bud.”
A second added: “Whilst this gets a laugh, nothing worse than a multi millionaire sneering at people that have nothing. That pool for the kids probably made their day. Some people have nothing / very little.”
A third person criticised: “This tweet is proof that all the money, privilege and titles in the world can’t buy you class.”
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